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In contrast, psychedelic styles persisted, with logos featuring wild, expressive illustrations, dizzying optical illusions, and bursts of clashing colours. The hypnotic patterning and kaleidoscopic effects aimed to dazzle the eye. Pop art influences, with bright colours, bold outlines, and dimensional forms or shadows, were also apparent. The rise of the women's liberation movement also catalysed a shift in culture and attitudes. As more women challenged traditional gender roles, female empowerment became a pressing social issue. Many logos began targeting women as an emerging consumer group with increased economic power and independence.
The Coca-Cola Logo: Evolution of a Classic
To integrate simple shapes into your designs, try this Retro Disco Lines Vector Backgrounds Pack by themefire, or these Background Abstract Circles by 42Theme. Photographers were encouraged to shoot wider shots but focus only on the key players in the photo's composition. It may be that your floral pattern incorporates the 70s trend of color clashing, specifically reds, browns, oranges, and greens. Hyperallergic is a forum for serious, playful, and radical thinking about art in the world today. Now, his mural for the public school’s library will go on display for the first time. Explore Rhode Island School of Design’s online intensives for high school students interested in pursuing art and design in college.
Exploring 70s graphic design trends
Fonts were a big part of this decade as designers were moving from the International Typographic Style that reigned in the 50s and part of the 60s. Whimsical hand-lettering with uneven baselines, thick and thin strokes, and embellishments became popular. Calligraphy and script fonts also provided a more freeform alternative to traditional serif and sans-serif typefaces. Overall, typography took on a more personal, retro feel compared to the sleek minimalism of later decades. Designers rebelled against previous eras' stiff, uniform fonts by hand-drawing display type and logos. This artisanal approach aligned with counterculture DIY values and emphasised individuality.
'70s Disco Fonts
Bright colors stood out even more against black and white photography using vivid shades. Another prominent area of development in 1970s graphic design was typography. Typesetting technology during the decade made it possible to create revolutionary typography.
The Social Climate
He believes that taking inspiration from the current climate can help shape you as a designer. Illustrations didn’t disappear, but it became a part of photography to enhance it rather than something on its own. Since photography and people vouching for a product became the norm, celebrities were also used to endorse products. Since advertisements made use of real people more often, it also made sense to use famous people to promote a brand. This awesome set of wallpaper is a great collection to have in your arsenal.
Creative Director and Teacher Forest Young on Designing a More Inclusive Future
The 70s were a great time for worldwide evolution and development in graphic design. There were many interesting counterculture movements that influenced psychedelic graphics, groovy logos, and advertising. In this article, we'll talk about graphic design and the 1970s logo design style. The psychedelic influences from the 1960s continued well into the next decade, but as diverse social movements and new music genres evolved, so did visual art. The introduction of jazz, funk, and disco gave the ‘70s its distinct look. The “Me Decade” flaunted warm colors, thick wavy lines, paisley patterns, flower power motifs, and much more.
These elemental forms conveyed a sense of balance, symmetry and mathematical precision. For instance, the iconic Adidas logo with its three parallel stripes embodied the sleek, structured aesthetic of the era. The geometric stripes evoked motion and speed, an ideal representation of an athletic apparel company.
By rejecting embellishment and embracing simplicity, typography in the 1970s bridged the transition between the elaborate 1960s and the reserved minimalism of later eras. The frenetic disco scene was at its peak, dominating mainstream music and youth culture. Disco-inspired logos that were brightly coloured, vibrant, and dynamic, mirroring the high-energy late-night dance floors. Shiny metallics, glittering disco balls, and pulsing typography all captured the movement and excitement of this style. Designers moved as far away as possible from the International Typographic Style of the 60s. Ramdone Script features curly ends like the ones on fonts from 1970s logos.
Miramax Loved ‘The Holdovers’ ’70s-Style Logo Design So Much It Ended Up Using It on Other Releases - Variety
Miramax Loved ‘The Holdovers’ ’70s-Style Logo Design So Much It Ended Up Using It on Other Releases.
Posted: Fri, 10 Nov 2023 08:00:00 GMT [source]
What is the Retro Design Trend?
Nothing screams vintage 70s logos like a font that resembles neon lights. This multiline font was popular for discos and Saturday Night Fever inspired 70s inspired logos. Famous retro typography was the inspiration for this groovy script font. Fun fonts that featured movement and long swashes were typical of this decade. This font also includes the typical extruded effect, which was used to create dimension and emphasis in 1970s logos. The reason for choosing a solid logo is that it communicates stability and trust.
Similarly, the stylised illustrations and sexualised imagery of disco album covers captured the scene's emphasis on freedom, dancing, and sexuality. The 1970s provided a turning point for many areas of life and graphic design proves no different. The new look includes hotspot accents and draws the reader's eye through the page to guide reading and encourage reading the entire page. Another defining factor that set California apart from the East Coast design world at the time was the sheer number of women practicing graphic design out East.
The best logos of the 1970s - Creative Bloq
The best logos of the 1970s.
Posted: Fri, 08 Sep 2023 07:00:00 GMT [source]
The 70s were filled with many cultural movements that influenced graphic design in one way or another. Whether it was the use of colors, illustration style, or font shapes, the 70s were a decade to remember. If you are a fan of the funky and groovy fonts and designs, then show us your work!
While the typography was mostly rounded with shard baselines, most typefaces that developed during this era mixed rounded and sharp edges. These bold geometric shapes were not only used in standalone designs but also in combination with other design elements, such as typography and patterns. They helped to create a strong visual impact that was synonymous with the 70s graphic design style. Nature wasn’t only influencing color trends—it was also an inspiration for pattern designers. “Flower power” and paisley patterns were big in the ‘60s and continued to be popularized by the hippy movement during the ‘70s.
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